Held the client, the team, the developers and the contractors
LG SIGNATUREWon Best Campaign at the Auggie Awards 2022.
Berlin-based Media & Technology Producer
Digital media
producer:
from idea
to release.
Clients include LG SIGNATURE, Burger King, MTS, the Moscow Jewish Film Festival and Arts of the Working Class. Fifteen years across media, technology and culture.
View selected work15+ years · Auggie Awards 2022 · E+ Awards 2025 · Berlin / remote
AR museum experience
01 / 04
Drag to explore the projects
Launch · Production · Platform · Editorial · Campaign · Migration
View selected work
Selected work.
Nineteen projects. Pick the one closest to what you're facing.
Production
Urban Russia
MTS / MTS Live · AR series / format and production
Auggie Awards 2022 — Best CampaignProduction
LG SIGNATURE
LG SIGNATURE · AR museum experience / Auggie Awards 2022
E+ Awards 2025 — Gold, Instant Impact Campaigns · Bronze, Brand ExperienceCampaign · Production
Burger King — OREVO
Burger King · Participatory app campaign / E+ Awards 2025
Platform · Editorial
The Difference Machine
The Difference Machine · AI-native communications workflow
Campaign · Editorial
Moscow Jewish Film Festival
Moscow Jewish Film Festival · Multi-year audience and communications system
Launch · Platform
Jewish Morocco Walks
Independent location-based documentary product
Migration · Platform
Arts of the Working Class
Arts of the Working Class · Archive migration / 1,100 articles
Platform · Editorial
Tariqa Shabbat
Tariqa Shabbat · Art-group archive / concept, structure and the site itself
Production · Campaign
Emigration to the Future
Independent festival / communications and production
Launch · Platform
Clariozo
Growth Tracking School · AI product, funnel and paid acquisition
Launch · Campaign
hou2touch
hou2touch · Course and product launch
Launch · Editorial
World Cannabis Tour
Independent cultural product in development
Launch · Editorial
Growth Tracking School
Growth Tracking School · Localization and marketing production
Campaign · Platform
THE FUTURE Agency
Unagrande Pretto · Krutets · Promo mechanics across site, bot and Telegram mini app
Launch · Campaign
Greenau Pots
Greenau Pots · B2B brand and campaign launch
Selected for the 18th Athens Digital Arts FestivalProduction
Solaris — Museum of Moscow's Subconscious
AR app and exhibition
Production
Atalanta Fugiens
AR theatre project
Launch · Campaign
Trusbox
Founder-led product and brand
Editorial · Campaign
Electrotheatre Stanislavsky
Electrotheatre Stanislavsky · Digital and transmedia strategy for a repertory theatre
Auggie Awards 2022 E+ Awards 2025 Athens Digital Arts Festival selection
Play
Opus Magnum
A short browser game made from the alchemy objects on this site. Catch the falling elements of the Great Work and turn them into gold: four stages, three fires, about three minutes.
What I can do for you
Work out what it is, then launch it
Turn a rough idea into something with a name, a shape and an audience.
↗Set up the system that keeps it running
Set up the publishing or AI-assisted workflow, then hand it over so your team runs it without me.
↗Take the whole production to release
Hold the whole production — creative, developers, client, vendors — and get it to release on the date.
↗The person connecting it all
A producer.
A strategist.
A doer.
My name is Anna Gorodetskaya. I've been producing in media, technology, film and culture for fifteen years, the last of them from Berlin: AR productions, location-based documentary, editorial systems and AI-assisted workflows.
I started in digital communications and audience development, then moved into product and media technology. Now the work is AR productions like Urban Russia and LG SIGNATURE, location-based documentary, editorial systems and AI-assisted workflows.
Berlin, Germany
Your next project
Got a project that doesn't fit in one department?
Write to me about your project. I'll come back with a way to do it, or with questions if something's unclear.