Greenau Pots
A market-entry communications and social system for a new Serbian manufacturer of premium planters.
Visit project
Overview
Greenau had a premium product and no audience. I built the launch from nothing: research, English positioning, channels, a repeatable photo and video system, daily publishing, paid promotion and B2B outreach.
It was aimed at architects, interior and landscape specifiers, not retail buyers. The content explained scale, texture and material in real spaces.
The range was the other half of the problem. I rebuilt the catalogue around where a planter is used — indoor or outdoor — with shape, texture and size as the axes a specifier actually searches on.
My Role
- B2B audience and competitor research
- Collections catalogue rebuilt from a competitor-range analysis
- Launch strategy and channel setup
- Content-production system and daily publishing
- Paid campaigns, analytics and targeted outreach
Result
The campaign around the 2023 Belgrade Furniture Fair filled all available manager meeting slots. Promotion was then paused because production was booked through year-end.
