Anna
Gorodetskaya
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CV

A chronological counterpart to the project pages: roles, organisations, periods and selected recognition.

Base
Berlin / remote
Awards
Auggie 2022
E+ 2025
ADAF selection

01

Experience

Jan 2026 — present

Chief Marketing Officer

The Difference Machine / Dream Room UG · Berlin

  • Designed the operating logic, publishing rules and approval structure of the company's AI-native communications system
  • Run the company's marketing system across the website, The Pipeline newsletter and social channels: content review, distribution and post-publication evaluation
  • AI-driven workflows for film and television production

2023 — 2025

Project Manager

The Future (creative agency) · Remote

  • End-to-end project management of 360° campaigns: from brief and creative development to production and multi-channel rollout (digital, social, promo activations)
  • Key client contact: aligned expectations, managed approvals and feedback loops, translated business goals into production tasks
  • Cross-functional coordination of creative, strategy, design, production, and external partners
  • Delivered campaigns with multi-step consumer mechanics (receipt-based promotions, digital activations, multi-channel engagement)
  • Managed award submissions, including Effie Awards
  • Key project: Burger King Russia / OREVO (2024) — integrated campaign with consumer engagement mechanics → E+ Awards 2025, Gold

2024 — 2026

AI Product Strategist / Content Architect

Clariozo · Remote

  • Designed structured prompts and content frameworks for AI-powered marketing and consulting tools
  • Created email sequences (E0–E9), onboarding flows, promo scripts, and marketing material templates
  • Built real-world business scenarios for AI content generation: positioning, content plans, audience messaging
  • Evaluated AI output quality: accuracy, practicality, strategic alignment
  • Developed repeatable systems for marketing material production

2024 — 2026

EdTech Producer / Localization Lead

GrowthTracking.net — School of Trackers · Remote

  • Localized the course from Russian to English for US/European audiences: full adaptation of meaning, terminology, and examples — not just translation
  • Instructional design: restructured modules for clarity, aligned lessons with learning outcomes, simplified complex methodology into actionable steps
  • Production coordination: scripts, visuals, formats — ensured consistency across lessons and modules
  • Transformed expert methodology into a self-paced educational product — no live facilitation required

2025

Producer / Project Manager

Hou2Touch · Berlin

  • Managed full production cycle of online courses: structuring content and scripts, working with subject-matter experts, aligning materials with product goals, ensuring consistency across modules
  • Built a repeatable content production pipeline: scripting, voice recording, editing, assembly — coordinated distributed teams including Spanish-speaking contributors
  • Oversaw AI-based video production workflows (script → audio → scene breakdown → avatar video → post-production)
  • Localized and adapted content for Spanish and English markets
  • Structured content funnels connecting educational content to conversion goals
  • Set up operational processes: folder structure, asset management, and production workflows for parallel multi-lesson output
  • Sub-project Real Lights: produced educational course (15 videos, 20 learning artifacts) within the same production system

2024

Social Media Manager

Greenau (Pots and Planters) · Remote

  • Launched brand presence from zero: positioning, visual identity, and messaging for a professional B2B audience
  • Developed and executed Instagram content end-to-end: content plan, design (Canva), captions, visual consistency
  • Ran advertising campaigns via Facebook Ads Manager: targeting B2B segments, testing creatives, optimizing toward lead generation and event attendance
  • Used social and paid channels to drive attendance at industry events and attract key clients
  • Reached ~80% production capacity within 6 months through social and event-driven acquisition funnels

2018 — 2024

Communications Director / Digital Producer

Moscow Jewish Film Festival · Moscow

  • Strategic PR and public communications for the festival
  • Media content and editorial materials for press and partners
  • Relationships with journalists, cultural institutions, sponsors
  • Oversight of communication tone and brand identity
  • Launched the festival's online cinema platform
  • 50% of sponsor negotiations opened with "we saw it on your Instagram"

2020 — 2022

Co-founder & Executive Producer

ImmerseLab · Moscow

  • Developed audience-facing narratives for complex AR products
  • Launch communications, content coordination across teams
  • Client presentations and documentation
  • Delivered 10+ immersive AR projects
  • Pioneered a new genre: live performances with AR elements
  • Auggie Award 2022 (AWE USA, Best Campaign) — "ACROSS TECHNOLOGY TO ART. A Virtual Journey to Arles with LG SIGNATURE"

2015 — 2019

Digital Campaign Producer

Agency Gravity · Moscow

  • Campaign development during presales; optimized costs by 20%
  • Delivered 10 projects lasting 3 months to 1 year
  • Special projects: digital promo for Super Bowl live broadcast at MusicMediaDome, product launches for Simplewine, film promo for "Yolki"
  • Built a system for project performance evaluation and quality improvement

2018

Marketer

generationtransfer.com · Remote

  • Built notification funnel → +15% retention
  • Ad campaign optimization → -20% cost per install
  • Influencer strategy: own blog on federal platform "Mel" → +20% organic installs

2013 — 2019

Founder / CEO

Trusbox.ru · Moscow

  • Concept, launch, operations management
  • Fulfillment, traffic, email marketing (5% conversion), social media (15% of sales)
  • Within 2 months of launch — coverage in RBC Daily and The Village
  • Winner of Generation S accelerator

Co-founder

Merchism.ru · Moscow

  • Merchandise production and sales for human rights NGOs. Produced and distributed branded merchandise in support of civil society organizations.

2013 — 2014

Digital Strategist, Transmedia Department

Electrotheatre STANISLAVSKY · Moscow

  • Website concept, contractor selection
  • Social media presence strategy
  • Event "Readings with Stanislavsky" for Night of Arts 2013 — recognized as one of the best events of the year

2014

Head of Digital Research

Phenomen Films (DAU project) · Moscow

  • Developed digital tools research strategy for the long-form film/art project
  • Team recruitment and management

2009 — 2018

Digital / SMM Producer

Freelance & Consulting

  • Projects for agencies and direct clients across digital marketing and social media production.

02

Education, awards, skills and languages.

Awards

  • E+ Awards 2025 — Gold, Instant Impact Campaigns — Project Manager, OREVO / Burger King Russia (The Future agency)
  • Auggie Award 2022 (AWE USA, Best Campaign) — "ACROSS TECHNOLOGY TO ART. A Virtual Journey to Arles with LG SIGNATURE" (ImmerseLab)
  • Generation S — accelerator winner, Trusbox.ru

Languages

  • Russian — native
  • English — C1 (advanced)
  • Hebrew — A1
  • French — A2

Skills

AI & Digital Technology

Prompt engineering / structured prompt design · AI content production (HeyGen, Claude) · AI workflow and content system design · AI product strategy and UX copywriting · AR/XR production

Communications & Content

Strategic communications and PR · SMM, social media, editorial content · Copywriting, concept development · Email marketing, content frameworks

Management

Project management · Client communications · Team coordination, presales, reporting

Education

  • Philosophy · philosopher, philosophy lecturer

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