Burger King — OREVO
A Burger King campaign where you had to shout into the app — in public — to win.
- Account & Project Manager
- 2024
- Burger King
- THE FUTURE · KTS · 12 creative
- E+ Awards 2025 — Gold, Instant Impact Campaigns · Bronze, Brand Experience
- Russia
- Commissioned
Overview
OREVO put a voice mechanic inside the Burger King app. You opened it, shouted a target word, and the app measured how loud you were. That was the game — and it meant doing it wherever you were standing.
My Role
Account & Project Manager at THE FUTURE. I held the client, the timelines, the budget, and the coordination between KTS, 12 creative and the other delivery teams, then ran the award submission. I managed the project; the mechanic itself was not mine.
Approach
The campaign had to work as two things at once: a brand campaign, and a product mechanic someone could figure out in three seconds while standing in a queue. My job was keeping client, production, communications and the award case telling the same story.
Result
Gold in Instant Impact Campaigns and Bronze in Brand Experience at E+ Awards 2025. Internal figures record approximately 4.5M mechanic entries and 4.2M screams between 28 October and 17 November 2024; the public case reports 400K+ users and about +3% order volume. The campaign left behind 20 GB of recorded screaming.
Materials
