Clariozo
An AI coaching product that turned the Growth Tracking method into guided conversations and business artefacts.
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Overview
The methodology had to work as a conversation, not a course library. I built the dialogue architecture: guided questions, prompt logic, follow-ups, and the business documents it generates.
As Project Manager & Marketing Lead I connected the product to the customer journey — landing, onboarding, lifecycle emails, analytics and acquisition tests.
I ran the paid acquisition: audience segments and message hypotheses, ad concepts, landing and funnel copy, UTM structure, and a traffic contractor to coordinate. What the tests showed went back into the product, not only into the next round of ads.
My Role
- Dialogue architecture and conversational behaviour
- Prompt development and generated product artefacts
- Landing, onboarding and lifecycle flows
- Performance strategy and test design
- Audience segmentation and message hypotheses
- Ad concepts and funnel messaging
- UTM structure, traffic contractor and performance reads
Result
Paid tests converted at 15% to registration and 5% end to end. The English-language funnel reached 105 users, with 25.7% completing a full response.
How it was built
- A growth methodology existed as a course library and had to work as a conversation instead — guided, repeatable and useful without a coach in the room.
- Dialogue architecture: guided questions, prompt logic, follow-ups and generated product artefacts, wired to a customer journey — beta landing, onboarding, lifecycle and re-engagement email, analytics and acquisition tests.
- Project Manager & Marketing Lead. Dialogue architecture and prompt development on the product side, the landing, onboarding, lifecycle email and acquisition tests on the other.
- The methodology shipped as a guided AI coaching product with a repeatable customer journey.
Conversational design · prompt development · lifecycle email · analytics