Editorial systems,launches, audiences —running without me.
I build the communications around a project: what it says, where, and the system that keeps it saying it after launch. Newsletters, launches, campaigns, festival and institutional communications.
Projects across editorial systems, product and festival launches, campaigns and audience development.
Project type
Practice
01 / Campaign · ProductionBurger King — OREVOBurger King — OREVO
A Burger King campaign where you had to shout into the app — in public — to win.
Gold in Instant Impact Campaigns and Bronze in Brand Experience at E+ Awards 2025; approximately 4.5M mechanic entries and 4.2M screams in the measured campaign period.
E+ Awards 2025 — Gold, Instant Impact Campaigns · Bronze, Brand Experience
Campaign key visual and media rollout — EN caption 
02 / Platform · EditorialThe Difference MachineThe Difference Machine
An AI publishing workflow where machines do the repetitive work and a person signs off before anything goes out.
The Pipeline reached approximately 10% weekly subscriber growth with a 90% open rate.
How it was built
- A small company had to publish continuously — articles, a newsletter, social channels, a site — while every decision that carried the founders' voice still had to be made by a person.
- A hybrid production line built around approval gates. Research feeds topic discovery; a person approves the direction; the machine produces; a person checks before publication. Around that: company calls turned into task lists in Notion, a team assistant, and the pipelines behind the site and the newsletter.
- Chief Marketing Officer. I wrote the rules the system runs on and I run it. Company content is reviewed by me; anything in a founder's personal voice stays separately human-written.
- The Pipeline reached approximately 10% weekly subscriber growth with a 90% open rate.
Claude Code · custom agents · Notion API · call transcripts · newsletter and site automation
The Pipeline — newsletter cover 
03 / Campaign · EditorialMoscow Jewish Film FestivalMoscow Jewish Film Festival
Six editions of Russia's first Jewish film festival, from audience campaigns to a pandemic hybrid and back.
Retained campaign evidence across three editions: ~920K owned-channel reach in 2019, a rebuilt hybrid communications system in 2020, and 40+ films from nine countries across three Moscow venues in 2023.
2019 — opening campaign visual 
04 / Production · CampaignEmigration to the FutureEmigration to the Future
A three-day festival of 40+ events, made by its participants with no money and no institution behind it.
40+ events by 40+ artists from seven countries across three days, free entry, no institutional funding.
How it was built
- An independent three-day festival with no institutional funding had to run its content and announcements at the pace of a much larger organisation.
- Content management and announcement pipelines: programme material processed into channel formats and published across four channels, with artist and event announcements produced and scheduled through an AI-assisted workflow and approval kept human at the point of publication.
- Project Coordinator and Producer — catalogue and communications.
- The festival ran in Berlin on 7–9 August 2026, with its content and announcements produced this way and published across four channels.
AI-assisted content production · announcement pipeline · scheduling
No case page yet
Festival cover 
05 / Launch · PlatformClariozoClariozo
Turned a growth methodology into an AI coaching product people talk to instead of studying.
Paid tests converted at 15% to registration and 5% end to end. The English-language funnel reached 105 users, with 25.7% completing a full response.
How it was built
- A growth methodology existed as a course library and had to work as a conversation instead — guided, repeatable and useful without a coach in the room.
- Dialogue architecture: guided questions, prompt logic, follow-ups and generated product artefacts, wired to a customer journey — beta landing, onboarding, lifecycle and re-engagement email, analytics and acquisition tests.
- Project Manager & Marketing Lead. Dialogue architecture and prompt development on the product side, the landing, onboarding, lifecycle email and acquisition tests on the other.
- The methodology shipped as a guided AI coaching product with a repeatable customer journey.
Conversational design · prompt development · lifecycle email · analytics
Product visual 
06 / Launch · Campaignhou2touchhou2touch
Launch marketing for a new-media education business: offers, funnels, bundles and self-paced products.
57 paid orders for Real Lights Extended; 37 paid orders for the TouchDesigner Extreme Bundle (€500 vs €615 separately).
Main visual 
07 / Launch · EditorialGrowth Tracking SchoolGrowth Tracking School
Produced the US-market localisation of a growth methodology — courses, tools, lead magnets and launch.
It came out as an English-language product line rather than a translation: courses, tools, lead magnets and launch communications from one methodology.
How it was built
- A Russian-language methodology had to become an English-language product system for the North American consulting market — courses, tools, lead magnets and launch communications, not a translated script.
- AI-assisted production with an editorial review gate at every stage: course structure and lesson material rewritten for a different market, diagnostics and planning tools rebuilt for a different consulting culture, and the publishing layer produced through the same workflow.
- Marketing Producer. US-market localisation and the full launch layer.
- The complete English-language product system shipped: self-paced course, educational tools, lead magnets and launch communications.
AI-assisted localisation · editorial review gates · publishing workflow
Growth Tracking School — the English-language site 
08 / Campaign · PlatformTHE FUTURE AgencyTHE FUTURE Agency
Receipt-based prize promotions for Pretto cheese and Krutets snacks: register a receipt on the site or in the Telegram bot, get coupons, enter regular big-prize draws. One synced account behind both entry points.
Krutets ran 1,618 prizes through weekly and monthly draws; Pretto ran 250 plus a RUB 300,000 top prize, from 10 June to 30 September 2025.
No case page yet
THE FUTURE — the agency's website, opening screen 
09 / Launch · CampaignGreenau PotsGreenau Pots
Built the B2B launch for a Serbian premium planter brand entering the professional design market.
The campaign around the 2023 Belgrade Furniture Fair filled all available manager meeting slots. Promotion was then paused because production was booked through year-end.
Greenau — the rebuilt catalogue: the range read by shape, then by texture 
10 / Launch · CampaignTrusboxTrusbox
A lingerie subscription brand I founded that put a neural-network-designed collection on the runway at Mercedes-Benz Fashion Week.
Launched 2013 as a subscription box, became a marketplace for independent Russian designers in 2016, and received investment through the GenerationS accelerator in May 2017. The AI-designed "Units" collection — six styles built with Trendmind's GAN/SRGAN process — debuted at Mercedes-Benz Fashion Week Russia on 16 March 2017.
How it was built
- A founder-led lingerie subscription brand needed a design story that did not exist yet in fashion — in 2017, before generative design was a category.
- The brand commissioned a collection designed by a neural network and took it the whole way: from generative experiment to a manufactured, sellable product, with the press story built around the method.
- Co-founder and CEO.
- The world's first commercial fashion collection designed by a neural network, produced and sold.
Generative design · manufacturing · press
No case page yet
Trusbox subscription box 
11 / Editorial · CampaignElectrotheatre StanislavskyElectrotheatre Stanislavsky
Digital and transmedia strategy for a Moscow repertory theatre, 2013–2014.
No case page yet
Electrotheatre Stanislavsky — projection on the Tverskaya facade - Tell me what you need
No projects match this filter.
- 01
Brand and communications teams
The channel depends on one person's week. I build the editorial system, the rubrics and the calendar the team keeps running after I leave.
- 02
Agencies
The launch layer has to keep working after the campaign closes. I set it up so it does.
- 03
Independent founders and authors
You are doing the work, the publishing and the audience at once. I build the part that can run without you.
What I can do for you
- 01
Say what it is and launch it
Turn an idea into a position, a message and a launch plan, with the materials people need to enter the work.
Positioning · Messaging · Launch plan · Landing copy · Press kit · Customer journey maps
- 02
Set up the newsletter and content rhythm
Rubrics, calendar, roles and approvals, set up so your team keeps it running after I leave.
Newsletters · Editorial calendar · Rubrics · Social · AI workflows
- 03
Get more clients and readers
Paid and organic acquisition run as tests: who you speak to, what gets said, what converts, and what changes next round.
Paid acquisition · Funnel tests · Landing pages · UTM & reporting · Audience growth
What this covers
- 01
Editorial Systems
Newsletters and publishing rhythms set up as a routine — rubrics, calendar, roles, approval points — so output stops depending on one person's attention. I built The Pipeline like that.
- 02
Launch Communications
Positioning and launch structure for a product, programme or festival: what's said first, to whom, in what order. I took Greenau Pots into the B2B design market with it.
- 03
Campaigns
Campaign communications on the client and agency side: mechanics, partners, timelines, approvals, budget and the reporting after. Burger King OREVO was national scale.
- 04
Institutional Communications
Theatres, festivals and cultural organisations: positioning, editorial voice, programme communications and press. Six editions of the Moscow Jewish Film Festival, and Electrotheatre Stanislavsky before that.
- 05
Performance & Acquisition
Paid acquisition as a test loop: segments, message hypotheses, creative, landing copy, UTM structure, and the read that sets the next round. I ran it on Clariozo, Greenau Pots and six MJFF campaigns.
The calendar gets written before anything is published.
I start from what has to go out, how often, and who owns it after I leave. Rubrics, calendar and roles get written before anything is published — that is what decides whether the rhythm survives a busy month.